The Young and The Generous: A Study of $100 Million in Online Giving to 23,000 Charities
As the Internet's largest nonprofit giving portal, Network for Good has a unique vantage point on the growing trend of online charitable giving. Since its inception in November 2001, Network for Good has processed over $100 million in online donations to more than 23,000 charities.
This study by Network for Good in partnership with GuideStar, the leading database of nonprofit organizations, examines this $100 million in giving to provide insights on:
- Who is giving money online
- What times of year, week and day donors give online
- How online givers spend their charitable dollars
- Why online givers choose to give through Internet portals